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The LEGO Business History

The history of this LEGO business begins in 1932 when ever Ole Kirk Christiansen, a Danish father, decided to begin a business trading his wood made toys door to door in the town of Billund, Denmark. He called his new business “Lego” – a combination of two Danish ideas, “leg godt, ” which necessitated “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, trademarked a system just for coupling the plastic stones that would soon after become called LEGO “Automatic Holding Bricks. ” The invention allowed LEGO to generate more diverse and intricate toys.

After that, LEGO expanded it is offerings and began to appeal to both boys and girls. It unveiled a line of “Minifigures” in the mid-1970s that incorporated human data with posable arms, and also marketed jewelry sets with regards to young girls.

Another expansion more than three decades ago saw the development of LEGO Space sets, discover astronaut minifigures, rockets and spaceships, amongst other well-known themes. In 1999, the LEGO Group entered the Star Battles market, launching places featuring the X-wing jet fighter and TIE UP Fighter.

Simply because the company grew, it needed to increase their ability to introduce new products quickly and proficiently. To this end, it hired management consultant Jorgen Vig Knudstorp.

He helped the corporation cut down on products on hand and reduce production time. He encouraged the corporation to build relationships with important toy firms, including Goal, Wal-Mart and Toys ‘R’ Us.

He also presented LEGO Recommendations, an online community where admirers could upload proposals for new Profano sets they wanted to look at produced. This kind of allowed LEGO to test https://lego-x.com/2020/08/05/why-play-with-lego the appeal of new creative ideas and gain feedback just before committing to all of them.